![]() 53% of marketers stated that 91-100% of the content they published in 2016 contained visuals.36% of marketers predicted that they will spend more than a third of their entire budget on visual content in 2017.29% of marketers report that the biggest struggle they face when creating engaging visuals is being able to produce well-designed visuals.11% spend over 15 hours per week, and 18% spend between 5 and 15 hours per week. 71% of marketers claim to spend less than 5 hours per week making visuals.From 2015 to 2016, the use of visual content by marketers increased by 130%.Infographics were the B2B content marketing tactic with the biggest increase in use from 2015 to 2016, up from 50% to 58%.Facebook posts from brands that included images earned 87% of all engagements.Tweets with images receive 18% more clicks than those without.On LinkedIn, images generally result in a 98% higher comment rate.In an analysis of over 1 million articles, BuzzSumo found that articles with an image once every 75 to 100 words received double the social media shares as articles with fewer images.Facebook posts with images get over double the engagement than those without images.37% of marketers say that visual marketing is the most important form of content for their business.74% of social media marketers use visual assets in their social media marketing, ahead of blogs (68%) and videos (60%).Tweets with images receive 150% more retweets than tweets without images.Infographics are liked and shared on social media 3x more than other any other type of content.The importance of visual content in social media Content with relevant images gets 94% more views than content without relevant images.This was higher than any other form of visual content. When asked which types of visuals had the highest engagement, 42% of marketers reported that infographics and other original graphics were the most engaging.30% of marketers use original graphics, such as infographics, more than any other type of visual content, including videos and GIFs.Posts that include images receive 650% higher engagement than text-only posts. ![]() Infographics can increase web traffic by 12%.The average user reads 20-28% of words during an average visit. 81% of people only skim the content they read online.In fact, when the images are relevant, readers spend more time looking at the images than they do reading text on the page. Eye-tracking studies show internet readers pay close attention to information-carrying images.People following directions with text and illustrations do 323% better than those following directions without illustrations.Visuals with color increase people's willingness to read a piece of content by 80%.This means that only 1% of information actually gets through to the brain. 99% of all sensory information is filtered out by the brain almost immediately.However, if a relevant image is paired with that same information, people retained 65% of the information three days later. When people hear information, they're likely to remember only 10% of that information three days later.90% of information sent to the brain is visual.These stats can help you disseminate content that is read instead of skipped. ![]() We've compiled a list of 32 stats and facts that demonstrate the importance of visuals in your marketing messages. The answer lies in visual content-like infographics. ![]() So, how is it done? How can one business's content stand apart from the overabundance of black-and-white text being hurled at consumers across the globe? On top of everything their positions entailed before the age of social media and email campaigns, marketers now have the additional task of differentiating themselves from everyone else who is trying to do the exact same thing. The job of marketers is growing increasingly more difficult as the days of simply creating interesting, insightful, witty, easily understood yet informative content are over. This fact is well-known to marketers, who constantly work to create new and exciting content to be consumed by target audiences.
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